BUSINESS CONCEPTS
These are provided as concepts to demonstrate the application of the “Mauri Model”, and as a creative outlet. If you have any ideas you would like to gift to the project please used the Contact Us form or our socials (links at the bottom of the page).
BUSINESS CONCEPT #310 - MANUKA PHARMACEUTICAL GRADING LAB
A local facility to test, certify, and grade high-value Manuka honey within the region, capturing the pharmaceutical-grade premium and technical value-add locally.
This venture establishes a state-of-the-art analytical laboratory in Te Tai Tokerau to provide rapid, certified grading (UMF/MGO) for the region’s Manuka honey producers. By verifying pharmaceutical-grade quality at the source, we stop the "Capital Flight" associated with urban testing and ensure our beekeepers receive the full value of their harvest.
The Problem: Northland produces some of the world’s highest-potency Manuka honey, yet we suffer from a "Leaky Bucket" economy where the crucial certification and value-add steps are outsourced to Auckland or Hamilton44. This creates delays, increases costs for local whānau enterprises, and strips the region of high-tech scientific jobs.
The Solution: We provide a local "Universal Explainer" capability for our honey. By housing the grading technology in the North, we accelerate the supply chain, reduce transport entropy, and build a local database of floral health that belongs to the people of the whenua.