BUSINESS CONCEPTS
These are provided as concepts to demonstrate the application of the “Mauri Model”, and as a creative outlet. If you have any ideas you would like to gift to the project please used the Contact Us form or our socials (links at the bottom of the page).
BUSINESS CONCEPT #317 - RONGOĀ SPA & WELLNESS RETREAT - RECIPROCITY MODEL
A high-end sanctuary integrating traditional Māori healing and geothermal waters, where every international guest subsidises an 80% discount for local tangata whenua and kaimahi.
This social business model establishes a premium geothermal wellness retreat that leverages high-margin international tourism to fund deep regional healing. For every full-paying guest, the venture provides an 80% subsidy for a local equivalent service, ensuring that the "Mauri Ora" of the retreat circulates directly back into the community.
The Problem: Standard luxury tourism in the North often acts as a "Leaky Bucket," where the "Deep Spirit" of our rongoā is commodified for outsiders while our own people—who are often in survival mode—cannot afford the very healing traditions that belong to them.
The Solution: We implement a 1:1 Reciprocity Model. By charging a "Sovereignty Premium" to international visitors, we create a negentropic flow that democratises access to rongoā, geothermal hydrotherapy, and holistic wellness for our local whānau and frontline kaimahi.
BUSINESS CONCEPT #316 - KŪMARA BIO-ETHANOL DISTILLERY
A processing plant turning surplus or "ugly" kūmara into bio-ethanol fuel for local farm machinery, reducing reliance on imported fossil fuels.
This distillery converts non-marketable, "ugly," or surplus kūmara into high-grade bio-ethanol fuel designed for use in modified farm machinery and local transport. We serve the Kaipara and Tai Tokerau agricultural sectors by providing a low-cost, carbon-neutral fuel alternative that stabilises income for growers.
The Problem: Up to 20% of the kūmara harvest is discarded as "unmarketable" due to size or shape, representing a massive loss of "embodied energy" and potential revenue for growers. At the same time, regional farmers are entirely dependent on expensive, high-entropy fossil fuel imports that drain Mauri from the local economy.
The Solution: We operationalise the "Economic Pā" by establishing a localized distillery that captures this wasted energy. By fermenting and distilling surplus kūmara, we produce a renewable fuel that closes the loop on agricultural energy use and bioremediates the economic "Leaky Bucket".
BUSINESS CONCEPT #307 - MURIWHENUA EXPRESS
The Muriwhenua Express is a transformative high-speed rail corridor connecting Waitiki Landing in the Far North to Auckland’s central hub. This project serves as a "Negentropic Engine," repatriating regional wealth to build sovereign infrastructure that collapses the distance between rural opportunity and urban capital.
The Problem: Te Tai Tokerau is currently "strangled" by poor road infrastructure and a "Leaky Bucket" transport model that relies on carbon-heavy logging trucks and slow, dangerous highways. This isolation drives the "Brain Drain," as youth leave for Auckland or Australia to find connectivity and work.
The Solution: A high-speed electric rail link that moves people and "value-add" goods at 250km/h. By creating an "Economic Pā" on wheels, we turn a 5-hour drive into a 90-minute commute, enabling whānau to live on their ancestral whenua while working in high-value sectors.
BUSINESS CONCEPT #306 - TAITOKERAU MARITIME NAVIGATOR
Tai Tokerau Maritime Navigator is a premium, carbon-neutral tourism and hospitality venture in the Bay of Islands that offers authentic waka hourua (double-hulled sailing) voyages, luxury island retreats, and corporate wānanga focused on indigenous leadership and environmental stewardship. We serve high-end international eco-tourists and domestic corporate sectors looking for a profound connection to the "Woven Universe" through maritime tradition and regenerative luxury.
The Problem: Current tourism in the Bay of Islands is often extractive, transactional, and lacks deep cultural or environmental entanglement, leaving visitors with a "surface-level" experience and leaving the local whenua and moana under-compensated.
The Solution: We provide an immersive "Quantum Whakapapa" experience where hospitality is an act of manaakitanga. By combining traditional navigation knowledge with high-end, low-impact infrastructure, we turn a holiday into a transformative journey of restoration.
BUSINESS CONCEPT #301 - CIRCULAR TIMBER AND HOUSING HUB
The Circular Timber & Housing Hub is a vertically integrated "Economic Pā" that processes Northland-grown timber locally to manufacture high-performance, modular homes specifically designed for Māori freehold land. By repatriating regional capital to fund local production, we provide whānau with warm, sovereign housing while plugging the economic "leaky bucket" of raw log exports.
The Problem: Northland currently exports 61% of its timber as raw logs, losing the "value-add" revenue to offshore processors while whānau face a chronic shortage of warm, dry homes. Furthermore, building on Māori freehold land is often blocked by traditional banks that refuse to lend against multiply-owned titles.
The Solution: We shift from extraction to Ekonomia. By processing timber using geothermal heat at Ngāwhā, we create cross-laminated timber (CLT) panels for prefabricated modular homes. These units are designed for easy assembly on whenua Māori and utilise a Circular Financial System that bypasses traditional banking hurdles through regional "Community-Saver" investment.